Redeye Acquires Border Music

 Leading North American Indie Distributor Continues To Expand Its Global Landscape With the Acquisition Of Swedish Company

Redeye, the North Carolina-based leading North American independent distributor, has acquired Sweden-based music distribution company Border Music, it was announced today at the company’s year-end Label Hang being held in North Carolina.

Continuing to operate as Border Music with a warehouse in Göteborg, the deal allows Border access to Redeye’s worldwide digital and physical distribution, including joint development of extensive proprietary digital analytic tools for labels through Border’s B2B. 

With the acquisition, Redeye’s European digital team expands to six reps with offices in Sweden, Norway, Finland and Denmark in addition to London and Berlin.

“In many ways Border Music resembles Redeye both in the culture of the company as well as the services offered, said Aaron Freeman, COO of Redeye. “The partnership makes strategic sense for all involved.”

“I am excited to expand the reach and capabilities of Border Music while doubling down on the core services that have been our hallmark for more than 30 years,” adds Pelle Erikson, Managing Director of Border Music.

Early releases under the deal include Drive-By Truckers (ATO), Born Ruffians (Yep Roc), James Hunter Six (Daptone) Beach Bunny (Mom+Pop) Banoffee (Cascine), Pet Shop Boys (AWAL) and Jonathan Wilson (Bella Union). 

# # #

About Border Music

Border Music is a music distribution company headquartered in Göteborg, Sweden. Founded in 1982, Border Music provides a wide range of services that include sales, marketing, promotion, accounting and management.  Along with the primary Border Music staff based in Sweden, the company also has Digital/Physical Sales and Marketing Team members in Norway, Denmark and Finland. Border Music provides distribution services for record labels such as Third Man, PIAS, AWAL/Kobalt, Bella Union, Partisan, Mute, Glitterhouse, Groove Attack, K7!, Yep Roc, Proper and Stones Throw. In addition to distribution services, Border Music also operates the record label Gamlestans Grammofonbolag focused on regional Scandanavian content.

More News